Misleading advertising is dramatically increasing in Italy, let’s admit it. A famous baby food brand has been very subtle about it: it advertises a new milk on press, radio and tv. This milk has a high concentration of iron that helps newborns grow up healthy and strong.

It turns out that this brand has a name for other false advertising cases, but this time the target is not mothers with issue. The targeted people are my generation.
In fact, the young lady who promotes the milk ends the advertising with a brilliant payoff: “I’m studying it (the milk miraculous molecule) as a researcher, I’m choosing it as a mom”.
Have you ever heard about a young lady in Italy who is both a researcher and a mother, in Italy?